One year ago, we set out to build Peel because B2B was in a conversation slump. Now, everything we do is to help companies get more conversations at scale. Today I’m excited to announce the next product in our Conversation Stack: Talkables.

Talkables turns static PDFs into interactive AI Voice Conversations that Spark Prospect Engagement, Enable Internal Teams, and Educate Customers—right on your content.

We created Talkables because the traditional content model doesn’t work anymore. There’s just too much to consume, and it’s overwhelming for the average person. You may download that big “State of the Industry” report, but did you read it? More importantly, did you remember anything from it? Consuming content has become a chore for your buyers and customers. And creating it is even more of a pain. The amount of time and money creating ebooks, whitepapers, and guides, and so much long form content… to maybe get a form fill?

My co-founder, Ben Henson, says it best: 

“Most content never gets read.  Even less gets remembered.  Almost none turns into conversation. And yet, we keep gating it, promoting it, and calling it “engagement.”  I’ve come to believe that the problem isn’t content. It’s the absence of context.”

We decided it’s time for content to get a major upgrade- by adding conversations.

Talkables brings 3 major upgrades to the content and GTM world.

1. Make conversations unforgettable.

The more senses you tap into, the more memorable the experience. With Talkables, buyers talk, listen and can be visually guided - leaving them with a memorable, sensory-rich experience that matches your brand.

2. Capture voice-led conversations while you’re sleeping.

Talkable conversations can take place on any device and browser, so insights are collected anywhere your audience is.

3. Power your GTM with your signals, not someone else’s.

1st party data is ok. But it’s just who visited your website and some click data. Talkables goes a layer deeper with zero party, qualitative data that shows you what your audience actually cares about. The questions they ask, the objections they raise, the moments that matter — all recorded in real-time and alerting you right away.

What’s Different About Talkables?

• From passive to participatory- Instead of hoping a buyer reads the whole thing, Talkables helps them find the part that matters.

• From useless to useful- It collects actual buyer signals and zero-party data while they’re most engaged.

• From static to smart- Content becomes an agent: educating, qualifying, and delighting buyers automatically.

Where We’re Headed

Talkables is just the beginning of what we believe is a new era of voice-led marketing.

We’re no longer building content for clicks. We’re building for conversations. And we believe AI, when done right, can help us do it better than ever before.

If you’re a marketer who’s tired of lifeless, low-converting PDFs…

If you want real engagement, buyer intent, and insight…

Talkables is for you.

– Brannon
Founder & CEO, Peel